Senior Product Manager (m/f/d) - Personalization and Loyalty

Full Time
Hybrid
Berlin, Deutschland
With Professional Experience
6/27/26

We are looking for an experienced Senior Product Manager (m/f/d) to lead our Personalization, Loyalty, and Apps strategy. In this role, you will be the technical owner of our personalization and CRM initiatives, driving topics that reward customer loyalty and deliver tailored experiences across all channels. Simultaneously, you will drive the product vision for our iOS and Android applications, ensuring our mobile users receive a best-in-class experience.You will work in a cross-functional environment, focusing on the features that serve our internal CRM and Personalization teams, while leading the roadmap for our mobile applications. Your focus will be on innovation in loyalty, email automation, and mobile-first features.

Your responsibilities

Own and develop the product roadmap for Personalization, Loyalty initiatives, and Mobile Apps
Drive the technical owner perspective for the Personalization project and CRM tool, helping stakeholders launch and optimize high-impact features
Serve internal teams by prioritizing their backend and frontend requirements to enable seamless personalization across the webshop
Define and execute loyalty strategies that increase customer lifetime value and retention
Carry out product discovery and app-store optimizations to ensure our mobile and automated email channels are performing at peak efficiency
Define, implement, and track KPI’s specifically focused on app retention and personalization accuracy
Build cross-functional relationships with CRM, Marketing, and Personalization stakeholders to align on business goals
Active management of the product backlog, prioritizing feature requests for Personalization, Emails, and App release cycles

Your profile

You have a bachelor/master’s degree in business, engineering, or another quantitative field
You have a solid understanding of e-commerce and a proven track record of successful products and experience in working with mobile app development is a plus
You have at least 4 years of experience as a product manager, with substantial experience in personalization, loyalty programs and CRM
You are proficient in leveraging AI tools to optimize your daily workflow and have a strategic mindset for integrating AI/ML into product discovery and long-term strategy (e.g., enhancing personalization engines or predictive loyalty models)
You have a technical mindset that allows you to manage complex personalization logic and mobile app architectures
You have experience working with engineering teams in an agile environment, handling MVPs, usability testing, and A/B testing
You solve problems with an analytical mindset, unfolding complex scenarios into small, manageable chunks
You facilitate frameworks such as design thinking, user story mapping, and impact mapping
You are data-driven, able to translate qualitative goals (like customer loyalty) into measurable insights
You are a true team player, eager to build productive relationships with stakeholders while taking full ownership of your domains
You communicate fluently in English; German is a plus

What we offer you

Your impact

The chance to make an impact in a highly motivated team of professionals
An open-minded culture ready to incorporate new and creative ideas

Your growth

Extensive learning opportunities from our home24 academy and external partners
Room for growth and development within your role through regular feedback rounds

Your path

Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
The possibility to work up to two months per year within Germany or from an EU country
The opportunity to take up to 30 days paid vacation each year to unwind and recharge
City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations
You want to learn more about our home24 company culture and what it is like to be a Homie? Follow @teamhome24 on Instagram

If you are interested in being a part of an exciting success story, get in touch. Send us your application as well as your expected salary and possible start date via Softgarden.

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

You can find all job offers on ourcareer site!

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

We are home24, one of the leading home & living e-commerce platforms in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.

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