In digital marketing, you will focus on using digital channels to promote products and services. This includes tasks such as search engine optimization (SEO), content marketing, social media management, email marketing and placing online ads. You will analyze market and target group behavior and develop strategies to increase the visibility and reach of brands on the Internet.
To work in digital marketing, a degree in marketing, communication sciences, business administration or a related field is usually an advantage. Many employers also prefer candidates who have gained practical experience through internships or specific further training in digital marketing.
The career opportunities in digital marketing are diverse. You can work in various positions, such as Digital Marketing Manager, SEO Specialist, Social Media Manager or Content Strategist. Over time, you will have the opportunity to advance to higher management positions or specialize in certain areas such as data analysis or digital strategies.
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