Develop and execute a comprehensive B2B go-to-market strategy for the DACH market., Manage the entire sales cycle — from lead generation to deal closing — ensuring consistent revenue growth., Build, mentor, and lead a high-performing B2B sales team., Identify, negotiate, and manage strategic partnerships with major retailers, manufacturers, leasing companies, and fleet operators., Secure optimal terms for Upway while fostering long-term, trust-based partner relationships., Track and improve key KPIs such as pipeline velocity, ROI, win rates, and retention., Design and implement scalable sales processes, CRM workflows, and operational frameworks., Work closely with marketing, operations, and product teams at both local and global levels to align on business objectives.