Developing and implementing a full-funnel marketing strategy tailored to the German market, Managing and scaling campaigns across key channels (SEA, Paid Social, Email, Influencer, PR, OOH, etc.), Defining and refining Upway’s positioning in Germany and making us the go-to destination for refurbished e-bikes, Managing and optimizing growth KPIs such as CAC, CPS, ROI, Collaborating closely with our global performance and product teams, as well as with local ops and logistics, Building and leading a small local marketing team, Continuously testing new formats, partnerships, and creative ideas
