Develop and implement a comprehensive marketing strategy tailored to the DACH region, addressing each stage from awareness to conversion., Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels., Define and continuously refine Upway’s brand positioning in Germany to establish it as the go-to destination for refurbished e-bikes., Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth., Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives., Build, mentor, and lead a high-performing local marketing team., Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.