Identify growth opportunities and develop impactful campaign approaches to strengthen the pipeline., Develop cross-channel Go-to-Market (GTM) and brand strategies for different B2B target groups in collaboration with Product Marketing., Translate overarching marketing goals into concrete, targeted multichannel measures and implement them hands-on., Plan, coordinate, and implement integrated campaigns across online, social, content, email, events, and PR., Develop channel-specific messaging and manage the creation of content and creatives (e.g., campaign texts, landing pages, ads, emails) in collaboration with in-house designers and using modern AI tools., Collaborate closely with Sales, Customer Success, and Product Marketing to align campaigns optimally with the market, product, and customer needs., Track, report, and optimize campaigns based on data, deriving clear measures and continuously improving performance., Manage budget allocation at the channel level to ensure maximum impact for every invested euro.