Own and manage all paid performance marketing activities across Google Ads and LinkedIn Ads to drive measurable business results, Develop, execute, and continuously optimize paid search strategies, Ads and Landingpages with a focus on maximizing ROI and lead generation, Stay on top of trends and AI-powered tools to refine and enhance campaign performance, Lead on-page and off-page SEO initiatives to improve organic visibility and rankings, Optimize website structure and content to drive traffic and conversions, Leverage AI tools to streamline keyword research, content optimization, and performance analysis, Develop and execute both paid and organic social media strategies, primarily on LinkedIn, to increase brand awareness and engagement, Build and manage employee advocacy programs to amplify the brand message through internal champions, Create compelling content (text, visuals, video) independently or with external partners, Plan, develop, and manage engaging digital marketing content in both English and German, Collaborate with freelancers and agencies to scale content creation, including blog articles, thought leadership, whitepapers, visuals, and video, Manage visual content using tools like Canva, and coordinate with external partners for advanced creative production, Monitor performance metrics across all channels and develop actionable insights for continuous improvement
