Leading the design, planning, and execution of A/B tests to identify conversion lift opportunities across platforms and generate business value., Developing and operationalizing hypotheses, translating them into testable concepts, and working closely with designers and developers using wireframes/mockups., Managing and prioritizing the testing backlog based on business value., Collaborating with the design team to plan and support qualitative UX research., Providing strategic consulting to product teams, fostering a culture of experimentation and optimization., Managing international testing initiatives and actively communicating with international markets., Analyzing, interpreting, and reporting of A/B test results, ensuring statistical validity and translating outcomes into clear, data-driven recommendations for stakeholders and decision-makers., Following the latest market trends and customer behavior to identify new opportunities and develop impactful test concepts.