Support the end-to-end event marketing strategy for regional and global B2B events, Align event goals with broader demand generation and brand objectives, Set SMART KPIs, track performance, and iterate based on analytics, Manage logistics, budgets, vendor coordination, and timelines, Ensure a consistent, premium brand presence across all touchpoints, Coordinate speakers, booth staff, lead capture tools, giveaways, and presentations, Work with Sales and SDAs to define lead qualification criteria (MQL/AMQL), Launch pre-, during-, and post-event communication campaigns (in HubSpot or Salesforce/Marketing Cloud), Drive fast and frictionless lead handovers and follow-ups, Continuously improve processes and playbooks for higher ROI per event, Own dashboards to monitor performance and conversion rates, Introduce innovation (gamification, interactive demos, booth tech) to boost engagement, Work hand-in-hand with our global and local marketing teams, Liaise with external agencies, venues, and partners when needed, Champion best practices across markets