Independently manage and scale own mix of 80+ monthly collaborations in the French market, balancing nano-, micro-, and mega-influencers., Act as the brand's representative towards French creators, building and nurturing a strong network of partners., Experiment with new angles (e.g., different products, video hooks, story formats) to identify what excites and converts French customers., Analyze relevant KPIs across the funnel (CTR, CPM, Conversion Rate, NC ROAS), derive data-driven actions, and continuously optimize campaign performance., Translate data into creativity by writing briefings for creators, designing product bundles, and contributing to landing page optimization using psychological triggers., Act as an extension of the Paid Media team, evaluating creator content for potential use as Paid Ads on channels like Meta or TikTok., Independently manage a five-figure monthly collaboration budget for France, negotiating contracts and CPO models with agencies and creators with a focus on cost-efficiency and ROI.