Producing photo and video content for all relevant channels and touchpoints of the brand., Developing creative content ideas together with the Brand Team and implementing them independently., Identifying relevant social media, creator, and video trends early and adapting them for Pumpkin Organics., Independently planning, organizing, and conducting shoots., Handling camera, lighting, and sound for lifestyle, product, family, and campaign shoots., Editing videos and processing photos professionally and platform-appropriately., Producing both organic and performance-oriented content., Working closely with the Brand Team to continuously develop the brand's visual identity., Ensuring an efficient in-house content workflow and a steady stream of high-quality content.