Take responsibility for paid search channels end-to-end: from strategy and planning to execution and reporting, Set and deliver ambitious targets for new-customer revenue, ncROAS/CPA, and contribution margin, always operating within a fixed budget, Develop and implement innovative strategies for query/intent coverage, automated bidding guardrails, feed design, and account architecture across Google and Amazon, Oversee robust experimentation frameworks across copy/assets, feeds, bidding, and landing pages with predefined decision thresholds and clear stop/scale rules, Manage budgets, pacing, forecasting, and reporting with rigor and transparency, taking platforms, GA4, and BI into account for decision-making., Build strong relationships with external partners, agencies, and platform representatives to unlock betas, negotiate support, and accelerate learning, Stay ahead of platform changes, AI‑driven automation, and emerging discovery surfaces (e.g., AI Overviews, retail assistants), always pushing for what is next, Embed AI into operating processes, including query clustering, negative discovery, feed enrichment drafts, anomaly detection, and insight synthesis, to increase speed and quality, Build, lead, and mentor a small, high‑output team and agencies, fostering a culture of pace, learning, and accountability, Collaborate across teams to ensure campaigns are insight-led, on-brand, and synchronized with inventory, pricing, and promotions, Orchestrate cross‑channel arbitration between Google, Amazon, and brand, minimizing cannibalization and maximizing total MER/ncMER through intentional brand‑term and allocation policies, Share learnings and best practices across markets and channels, ensuring scalable growth and consistent operating standards
