Identify and qualify Microbiology prospects and assessing customer needs, interests and qualifications in the Identification / antimicrobial susceptibility testing (ID/AST) and Lab Automation fields in the Region: Köln, Düsseldorf, Dortmund, Essen, Frankfurt am Main., Develop and maintain an accurate weekly forecast of sales projects substantiated by accurate documentation and planned follow-up actions., Continually develop knowledge of products, market and industry trends, competition and customer strategies for potential development., Drive the agreed sales strategy and implement strategic closing action plan to meet area and country sales objectives., Be the primary contact for customers within the area and handle customers´ issues expeditiously and professionally., Work in conjunction with marketing to resolve customer conflicts by developing and implementing strategies and solutions designed to improve customer satisfaction.