Push alcemy’s visibility: You will promote alcemy's products for cement and concrete through presentations, written publications and meetings. Furthermore you will drive engagement with industry associations and key conferences, creating storylines and content, and managing alcemy speakers. You will expand our presence in concrete associations (e.g., GCCA, VDB, BTB, DBV) and launch events in key regions to establish market leadership., Technical Expertise: You will provide technical product marketing documentation and support global sales activities and you will prepare technical case studies with convincing stories and KPIs, Client Champion Positioning: You will highlight client success through video storytelling, flyers, and brochures., Digital Marketing: You will develop and execute bespoke digital marketing strategies and automations (web based media, webinars, scheduling meetings, multi-language documentation), and also track the resulting lead generation and conversion., Market Trends: You will stay updated on market trends, informing executives and aligning storytelling., Press Positioning: You will position alcemy in global and local industry press with unique content and enhance alcemy’s image., Partner and Client Leverage: You will drive powerful co-publications with clients and partners making use of their network and our unique role in the industry, Brand Establishment: You will establish alcemy as a leading brand in decarbonization for employees, investors, and the public.
