Management and further development of our paid acquisition channels, particularly Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant B2B channels, Collaboration with our external performance marketing support team, including briefings, reviews, feedback, and quality control, Further development of keyword, campaign, and target audience strategies, Development and evaluation of tests for ads, target audiences, creative assets, and landing pages, Optimizing campaigns for SQLs, lead quality, and budget efficiency, Definition and refinement of relevant conversion goals, Design and optimization of landing pages, forms, CTAs, and user journeys, Ensuring data protection-compliant lead capture, tracking, and lead routing, Creating simple reports and dashboards on channels, conversions, lead quality, and SQLs, Close collaboration with Sales, Further development of key website content from a marketing, user, and conversion perspective, Improvements to page structure, user navigation, trust elements, CTAs, and conversion paths, Maintenance and optimization of key content such as images, screenshots, FAQs, and testimonials, Implementing necessary website changes in the CMS or with technical support, Development and revision of marketing copy for ads, websites, landing pages, downloads, social media, and offline campaigns, Managing external designers, copywriters, video professionals, and creative freelancers, Creation or coordination of banners, ad creatives, presentation materials, infographics, PDFs, and social media assets, Ensuring consistent language, design, and tone throughout the user journey, Development of reusable templates, messaging modules, creatives, and marketing assets, Research and evaluation of relevant trade publications, industry portals, newsletters, associations, online communities, podcasts, and provider directories, Planning and implementing targeted tests for banners, newsletter placements, sponsored content, advertorials, webinars, or industry directories, Coordination of copy, creative assets, landing pages, and tracking for partner placements, Evaluation of effectiveness based on traffic quality, SQLs, and sales feedback, Compilation of a prioritized list of potential partners, trade media, and niche channels