Craft and execute targeted marketing campaigns that connect with specific audience segments, aligning seamlessly with our product marketing strategy, Develop comprehensive go-to-market briefs that provide clear direction to cross-functional teams for product launches and marketing initiatives, Leverage customer segmentation data to design and deliver highly tailored campaigns that address specific user needs, behaviors, and preferences, Set ambitious campaign objectives and take full ownership of key performance metrics, including revenue generation and customer acquisition targets, Lead campaign execution from concept to completion, orchestrating collaboration across teams including Product Marketing, Creative Studio, CRM, and Performance Marketing, Spearhead the development of innovative campaign tactics and creative assets that maximize customer engagement and conversion rates, Manage project timelines and milestones with precision, ensuring all stakeholders have sufficient time to iterate and deliver high-quality work, Leverage exceptional communication skills to facilitate delivery processes and secure approvals according to established RACI frameworks, Build and maintain relationships with external creative contributors, managing contracts, briefs, and payment processes with strong negotiation skills, Implement a test-and-learn approach within quarterly focus areas, systematically refining campaign strategies, messaging, and tactics for optimal performance, Analyze campaign performance metrics, sharing results and insights across the go-to-market team to drive real-time optimizations and continuous improvement, Drive post-campaign reviews and create detailed campaign reports that document results and provide actionable insights for future initiatives
