Enapienapi.com
Product Marketer (Fractional)
- Location
- Berlin
- Remote
- Hybrid
- Employment type
- Part-time, Full-time
- Experience
- Senior
- Field
- PR, Marketing & Events
Today
Product Marketer (Fractional)
Company: ENAPI
Location: Berlin (preferred) or Remote (CET)
Role Type: Fractional (2–3 days/week) or Full-time
Compensation: Competitive base + meaningful equity
The opportunity
ENAPI is the infrastructure layer powering the €150 billion EV charging industry. We connect charge point operators and e-mobility service providers through a single clearing hub — for roaming, pricing, and financial settlement. 750,000+ charge points. Hundreds of thousands of roaming sessions per month. Backed by €10M from Voyager, Project A, and Seedcamp. We've spent two years building the platform. The next eighteen months are about getting it adopted — converting partners we've already onboarded onto paid products, neutralizing the trust objections every infrastructure startup faces, and putting the right message in front of the right buyer at the right moment.
The role
This is not a content marketing role. We don't need ghostwritten LinkedIn posts and a Notion full of brand pillars. We need a marketer who can build a partner activation system — the TCO calculator that makes the hidden cost of bilateral OCPI undeniable, the battle card that wins the build-vs-buy argument, the nurture and retargeting flows that move 250+ free-tier partners onto paid clearing. The mandate is system-building, not asset production. What you ship here should keep working after you ship it: a repeatable activation engine an in-house operator can run, with tracking that tells us what's actually moving partners through the funnel — and what isn't. Infrastructure only wins if partners adopt it, understand it, and trust it. This role owns the second and third.
The mandate
- Build the activation system end-to-end: TCO calculator, battle card, nurture sequences, retargeting flows — the assets that turn an existing pipeline into revenue
- Solve the targeting problem: get the right message to the right buyer (finance and ops owners of reconciliation and billing pain) at the right point in their decision cycle. Targeting is harder than copywriting here; we need both done well
- Neutralize the startup-risk objection: build the trust layer that addresses longevity and operational risk directly — not just more logos on a page
Salary for this role
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