Employer profile
Bayern Tourismus Marketing GmbH
München, DEImpact-drivenGovernmentMarketing & PRPublic Services
Impact2Sustainability Goals
Employees51 - 100
About Bayern Tourismus Marketing GmbH
Bayern Tourismus Marketing GmbH (BayTM) acts as the official marketing organization for the tourism industry in the Free State of Bavaria, Germany. Headquartered in Munich, the company collaborates with Bavarian regions, municipalities, and local businesses to boost the competitiveness of the tourism sector. A key focus is the digital transformation of the industry, exemplified by the 'BayernCloud Tourismus' project, alongside a commitment to sustainable tourism development that preserves cultural heritage.
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Sustainability Goals
Decent Work & Economic Growth
Driving economic growth in the Bavarian tourism sector
As the official marketing organization, Bayern Tourismus Marketing GmbH enhances the competitiveness of local businesses and fosters sustainable economic growth across Bavarian tourism regions.
Digital transformation of the tourism industry
Through initiatives like the 'BayernCloud Tourismus,' the organization modernizes sector infrastructure and supports tourism businesses in achieving efficient networking and digitalization.
Responsible Consumption & Production
Promoting responsible and sustainable tourism
The organization advocates for travel practices that preserve Bavaria's unique cultural heritage and natural landscapes for the benefit of future generations.
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FAQs
Q1What is the mission of Bayern Tourismus Marketing GmbH?
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Bayern Tourismus Marketing GmbH (BayTM) acts as the official marketing organization for the tourism industry in the Free State of Bavaria. It serves as a strategic partner to Bavarian regions, municipalities, and local businesses, working to boost the competitiveness of the tourism sector through destination branding, market research, and strategic marketing campaigns.
Q2Where is the organization headquartered?
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The headquarters of Bayern Tourismus Marketing GmbH are located in Munich.
Q3How can interested candidates apply for positions?
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Current job openings and information regarding the application process can be found directly on the organization's careers page at https://tourismus.bayern/ueber-uns/karriere/stellenangebote/.
Q4What role does digitalization play at BayTM?
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A key focus for the organization is the digital transformation of the tourism industry. A primary initiative is the 'BayernCloud Tourismus,' a centralized data hub that allows tourism stakeholders to share data, streamline services, and modernize the visitor experience.
