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first.b2b is an inclusive brand agency specializing in digital accessibility. The company supports organizations in making their online presence accessible to everyone, thereby reaching a wider audience. The focus is on compliance with the Barrierefreiheitsstärkungsgesetz (BFSG), which from 2025 will require companies to make their digital offerings accessible.
The range of services offered by first.b2b includes comprehensive audits and monitoring of websites to provide concrete recommendations for improving accessibility. Another core product is the Accessibility Menu, a widget that gives users quick and easy access to accessible features. In addition, first.b2b offers the production of videos in sign language according to quality standard ISO 17100 with certified interpreters, as well as the translation of texts into Easy Language to make information accessible to people with learning difficulties.
The mission of first.b2b is to promote digital inclusion and ensure that all people, regardless of their abilities, have equal access to digital content. The company's goal is to support companies in digital inclusion so that all people can easily understand and use websites. The first.b2b team is inclusive and emphasizes that people with and without disabilities work together.
first.b2b sees itself as a partner for companies that want to take their digital responsibility and create an inclusive online experience. With the slogan "We create your accessibility brand space", first.b2b emphasizes the claim to understand accessibility not only as an obligation, but as an opportunity to strengthen the brand.