Employer profile
innocent
Salzburg, ATImpact-drivenPrivate SectorClimate & Environmental ProtectionSocial Impact
Impact3Sustainability Goals
LocationSalzburg
About innocent
innocentdrinks.at is the Austrian presence of innocent, a company founded in 1999 with a mission to 'do the right thing,' prioritizing people and the planet. Since 2018, the organization has been a certified B Corp, donating 10% of its profits to charitable causes. It actively works towards environmental improvements, including the construction of 'The Blender,' a fully electric beverage factory, and focuses on responsible ingredient sourcing and recycling. The organization offers a diverse range of fruit-based beverages and emphasizes transparency, as detailed in its 'Sustainability Report 2022'.
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Sustainability Goals
Responsible Consumption & Production
Sustainable Production through Circular Economy and Upcycling
innocentdrinks.at is committed to responsible supply chains and promotes a circular economy through recyclable PET bottles and innovative upcycling projects like 'Fruity Kicks'.
Climate Action
Climate Protection via Low-Emission Production and Packaging
As 'Climate Protectors', the organization operates a fully electric factory ('The Blender') and reduces CO2 emissions by using lighter, recyclable PET bottles.
Industry, Innovation & Infrastructure
Future-Proof Infrastructure and Sustainable Innovations
The organization invests in a fully electric production facility and fosters innovations such as the 'Fruity Kicks' upcycling partnership, transforming waste into new products.
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FAQs
Q1What core values and social contributions does innocentdrinks.at pursue?
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innocentdrinks.at, as part of innocent, was founded in 1999 with the mission to "do the right thing," prioritizing people and the planet. Since 2018, the organization has been a certified B Corp and donates 10% of its profits to charitable causes.
Q2What specific sustainability initiatives does innocentdrinks.at implement?
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The organization acts as a "Climate Protector" and "Recycling Activist." This includes building "The Blender," a fully electric beverage factory, responsible ingredient sourcing, and using easily recyclable PET bottles that produce one-third less CO2 emissions than glass bottles. Progress is transparently outlined in their "Sustainability Report 2022".
Q3How does innocentdrinks.at engage socially and with the community?
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The organization promotes human rights, inclusion, and diversity. It engages in community initiatives like "Das Große Stricken" (The Big Knit) and innovative partnerships such as "Fruity Kicks," a project that upcycled orange peel waste into sneakers in collaboration with VLACE.
Q4What product range does innocentdrinks.at offer?
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innocentdrinks.at offers a diverse range of fruit-based beverages. These include various Smoothies (Smoothie Plus, Creamy Smoothies), Direktsaft Plus, Juices, Coconut Water, Immun Shots, and Juicy Refreshers.
Q5Which UN Sustainable Development Goals (SDGs) does innocentdrinks.at address?
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The organization primarily focuses on SDG 12 (Responsible Consumption and Production). Secondarily, it contributes to SDG 13 (Climate Action) and SDG 9 (Industry, Innovation and Infrastructure).
