Kiddinx Media GmbH
KIDDINX Media GmbH – Successful Brands Between Ear and Heart
The KIDDINX Media GmbH is one of the leading sales and marketing companies for children's audio plays, music, books and animated children's films in Germany. As a specialist for children's audio content and an experienced licensing agency, the company stands for a variety of popular own brands and partnerships that have become indispensable in the children's room. The best-known brands include Benjamin Blümchen, Bibi Blocksberg, Bibi & Tina, Kira Kolumna, Elea Eluanda, Leo Lausemaus, Jan Tenner, DIE FUSSBALLBANDE, Pippi Langstrumpf, Woodwalkers and Pumuckl[1][3]. In addition, KIDDINX acts as a strong partner in the licensing business for successful board game brands such as Mensch ärgere dich nicht and Kniffel as well as for innovative product lines such as Die Drei Magier and creative toys from Gerd Hahn’s Sorgenfresser and Gelini[3][4].
Mission and Values
The mission of KIDDINX is to inspire children with high-quality audio and media content and to reach them on all channels - whether traditionally in retail, digitally on platforms such as YouTube, in its own online shops or via social media. A dedicated team ensures that the content is available where fans prefer it[5]. KIDDINX values long-term, cooperative partnerships with publishers, broadcasters, producers and licensors worldwide. In-house developed audio play and film heroes become part of the everyday life of children and families and offer space for play, creativity and compassion[4].
Key Products and Services
- Production and distribution of children's audio plays and music: From evergreens such as Benjamin Blümchen and Bibi Blocksberg to new, trendy series.
- Licensing and license purchasing: Development and marketing of merchandising products, toys, textiles and more around popular characters[1][4].
- Digital marketing: Own YouTube and Facebook channels, online shop and presence on all relevant digital platforms[3][5].
- International partnerships: Dedicated cooperation with international licensors such as The Astrid Lindgren Company (Pippi Langstrumpf) and other renowned brand owners[2].
Innovation and Market Presence
KIDDINX is regularly represented at the most important trade fairs in the industry - including Spielwarenmesse, Heimtex, ISM, Ambiente and spoga horse - and presents new product innovations and partnerships there. The close connection to television stations such as KiKA, ZDF and MDR ensures a broad media presence for the brands and constantly opens up new opportunities for cross-media projects[2][5]. Events and trade fairs relating to equestrian sports, leisure parks or educational institutions are also part of the versatile brand strategy.
Sustainability and Social Commitment
KIDDINX's sustainability goals include the long-term development of valuable, pedagogically meaningful content and the support of partnerships that promote joy, creativity and community. The company strives to use its reach and influence on young target groups responsibly and to actively promote a diverse, positive media landscape. The promotion of young talent, cooperation with educational institutions and regular engagement with social developments also play a role.
Current Developments
KIDDINX always keeps its finger on the pulse: New brands such as Woodwalkers and the successful international networking in the licensing business stand for growth and innovation. Regular participation in industry events and close cooperation with leading partners ensure its position as a leading children's entertainment brand in Germany and beyond[2][3].
Conclusion
KIDDINX Media GmbH stands for authentic, cross-generational brands, professional marketing and innovative products that have been inspiring children for decades. With a clear focus on the highest quality, social responsibility and cooperative collaboration, the company remains a guarantor of unique children's content - from the ear straight to the heart.
