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United Charity is Europe's largest non-profit online auction portal based in Baden-Baden, which since 2009 has been auctioning unique experiences, meetings with prominent personalities and exclusive collectibles to support children's aid projects in Germany and worldwide[1][2][3]. The company, founded by Dagmar and Karlheinz Kögel, generates donations through up to 300 auctions daily, with the proceeds of which over 150 well-known aid organizations are supported. In total, more than 18 million euros in donations have already been raised[2].
The main mission of United Charity is to close funding gaps in children's aid organizations in order to sustainably alleviate the distress, poverty and disadvantages of children. Projects in the areas of emergency aid, education, health, sport, research and development are supported[1][2]. United Charity guarantees complete transparency and the transfer of 100 percent of the auction proceeds to the supported organizations, as the founding couple themselves bear all personnel and administrative costs[3].
The structure of the company consists of two units: United Charity GmbH, which operates the online auction portal, and United Charity gemeinnützigen Stiftungs GmbH, a legal foundation that, as a funding foundation, exclusively pursues charitable purposes and manages the donations[1][3]. This ensures that no income is generated for private purposes.
United Charity relies on sustainable partnerships and cooperation with over 300 renowned aid organizations. With prominent support, such as from Thomas Müller, Michelle Hunziker or Bryan Adams, the platform creates great attention for social concerns[7][8]. In addition to financial support, the company attaches importance to professional support and editorial preparation of the auctions, which makes the fundraising campaigns effective and successful[2].
Sustainability at United Charity is reflected both in the consistent use of funds for charitable purposes and in the social responsibility that is lived through the support of children worldwide and the promotion of long-term aid projects. The "Ausgezeichneter Ort 2015" award from the "Deutschland – Land der Ideen" initiative confirms the social commitment and effectiveness of the organization[1].
In summary, United Charity is a transparent and effectively organized CHARITY auction portal that provides sustainable help for children in need through innovative online auctions and acts as a bridge between donors, celebrities and social projects.
