Manage, plan and analyze our product ranges, Sortimentpflege, -optimierung und -erweiterung von der Idee bis zum fertigen Produkt, Conducting market and competition analyses to tap new potential, Conception, coordination and timely release of packaging materials in cooperation with external service providers and the in-house agency, Close cooperation with the interface departments sales, R&D, approval, quality assurance, purchasing and production, Presentation of new products and concepts, Taking over independent projects and participating in higher-level, strategic projects