Develop and implement scalable Power BI dashboards to enable data-driven decision-making across commercial teams, Perform in-depth analysis to identify trends and drivers, providing actionable insights to support sales steering, customer service and lead management, Build, implement and maintain machine learning models together with colleagues from Data Science and Engineering to predict customer behaviour, Create automated data processes to improve efficiency in sales, service and lead management, Collaborate closely with both commercial teams (Commercial Enablement, Lead Management, Customer Service, CX) and technical teams (Marketing Analytics, Data Engineering, Marketplace Management, Data Science, Product) to translate business needs into analytical solutions