Manage social media channels (primarily Instagram and TikTok) in the DACH region and UK largely independently and create daily content pieces., Build a systematically planned testing pipeline to experiment with different creative formats and incorporate new trends., Conceive, film, and edit platform-specific content, and occasionally appear on camera for formats like IRL content or live shopping events., Analyze performance data (reach, engagement, etc.) to adapt content planning based on new insights, adopt trends early, and identify strong formats for paid marketing activities., Build a connection with the community of almost 100,000 followers and actively respond to comments, messages, and shared content., Work closely with the founder and the rest of the marketing team to coordinate seasonal campaigns like Black Friday and the Christmas business and translate them into organic channels.
