Define and execute a growth strategy for the aesthetic (devices portfolio), aligned with global/regional corporate goals., Identify and penetrate high-potential markets and segments and new product categories within medical aesthetics., Drive product lifecycle and portfolio strategies including new product launches, enhancements, and end-of-life transitions., Lead the sales and marketing strategy to grow revenue, market share, and brand equity., Drive pricing strategies, channel development, and customer acquisition models., Establish partnerships with Key Opinion Leaders (KOLs), clinics, and distribution partners., Ensure cross-functional coordination across regulatory, clinical affairs, quality, and supply chain., Monitor competitive activity and ensure rapid, strategic responses to market shifts., Maintain compliance with medical device regulations (FDA, CE, MDR, etc.) and company SOPs., Full ownership of business unit financials including revenue forecasting, budgeting, and margin optimization., Manage capital allocation, operating costs, and ROI for all initiatives., Build and lead a high-performing team including sales and product managers, Foster a results-oriented and compliant culture focused on excellence, innovation, and customer value.
