Take charge of driving revenue, margin, and customer growth across all online channels, from Shopify and Amazon to further marketplaces., Develop and execute the global paid media and CRM/retention strategies, managing agencies and internal resources for best-in-class performance., Take full ownership of our direct-to-consumer shop and marketplace presence, experimenting, A/B testing, and optimizing conversion rates to maximize sales and deliver an exceptional customer experience., Execute all paid, CRM, and shop campaigns, acting on briefs and requirements from regional leads to ensure local relevance and impact., Establish and refine processes, dashboards, and frameworks for daily optimization of media, CRM, and shop performance., Monitor market trends, competitor activity, and best practices to ensure we stay ahead in e-commerce innovation., Collaborate with brand and content teams to leverage and repurpose assets for paid and organic channels., Align with ops, product, and regional teams to forecast demand, optimize inventory, and support successful launches and campaigns., Set up and maintain robust reporting, attribution, and analytics to drive continuous improvement., Coach and empower the e-commerce, paid, and CRM teams with a culture of experimentation, learning, and customer obsession.
