Optimize website content, meta tags, internal linking, schema markup, and other on-page elements, Collaborate on off-page SEO strategies such as link building, Conduct comprehensive technical SEO audits using tools like Google Search Console, Screaming Frog, and Ahrefs, and implement optimizations to improve site performance, Ensure content is optimized for natural language and conversational AI, using proper schema markup to help Google, Bing, and AI platforms generate relevant recommendations, Use Google Analytics, Ahrefs, and BigQuery to track performance metrics (de-averaged traffic, visibility, rankings) for both traditional SEO and generative AI visibility, Provide data-driven insights and actionable recommendations for ongoing optimization, Collaborate with content, design, and development teams to ensure SEO best practices are implemented, both for SEO and AI-specific optimizations, Stay up-to-date with SEO trends, especially in the context of generative AI tools and algorithms, and apply new insights to improve performance