Lead the design and execution of key brand visuals across digital, print, and spatial formats (web, social, signage, presentations, campaigns, merch, events)., Develop and maintain the Factory brand identity, ensuring cohesion and clarity across all assets and sub-brands., Collaborate with cross-functional teams to deliver high-impact creative work., Translate abstract ideas and strategic direction into powerful, visual storytelling., Guide and mentor junior designers and freelancers., Work closely with photographers, videographers, and external agencies to ensure quality and consistency in execution., Push creative boundaries while maintaining brand coherence – from posters in the hallway to motion design for global campaigns.