Responsible for the digital media planning, buying, optimisation and reporting of performance marketing campaigns., Responsible for analysing the opportunities and optimising the plan using all available growth levers., Use amazing local insights from our local teams, potent digital marketing thinking from global and your own ideas to develop world-class acquisition engines., Implement campaigns from start to finish. Using Meta, Google (UAC), TikTok, Moloco and more ad platforms/DSPs to reach the right audience, with the message at the right time to acquire users for our app., Innovate and Experiment. Using your ideas and those of your colleagues to raise the bar continually. This covers any element of your sphere of influence, as we’re always keen to learn and improve, with a focus on testing new acquisition channels., Guide local marketing teams on budget allocation, creative testing, and strategic priorities to hit performance KPIs., Benchmark and forecast relevant country metrics across the channels and objectives., Share regular reporting that provides actionable insights into performance marketing for senior stakeholders across the whole business., Collaborate with global and local teams to devise the best possible plans and strategies that will help us thrive together., Contribute to the creative briefing process and collaborate closely with our brand and local B2C teams to develop high-performing UGC assets for paid media., Identify and test new growth channels, formats, and strategies with a structured test-and-learn approach.
