Continuous development of business intelligence and trend analysis for proposal of new commercial opportunities, Support product development projects with relevant marketing input in close cooperation with all functions, Management of the marketing mix including market & competitor analysis, new product definition & positioning, portfolio management, product life cycle management, supporting pricing strategies., Regular assortment reviews for SKU reductions and "Good Housekeeping", Support management of brand strategies as well as communication strategies, Close monitoring of defined KPIs for assigned Product Category and implementation of corrective action plans, if required to achieve budget targets, Very close cooperation with regions/countries and key affiliates as well as other departments like R&D, Medical Affairs, Communications, etc., Coaching and support of regional marketing and/or commercial teams in roll-outs and penetration topics
