Actively build new relationships with MSPs, Maintain and strengthen existing relationships with MSPs, Inspire and activate MSPs to offer reseller services, Draft partner plans and sales enablement materials, Develop joint go-to-market strategies, Identify commercial opportunities within the MSP channel, Convert commercial opportunities into concrete sales trajectories, Coordinate (pre)sales support for MSPs, Act as a sparring partner for MSPs, Report on progress, pipeline, and forecasts to internal stakeholders