Develop and execute customer engagement strategies across digital and traditional channels (email, chat, phone, self-service portals), Drive the development and execution of communication strategies aimed at promoting our digital tools across internal teams and customers, Contribute to developing effective value propositions aligned with each product, Boost user adoption by leading campaigns that raise awareness including benefits and best practices, Support the creation of engaging marketing and training content (e.g., internal newsletters, intranet posts, videos, visuals), Collaborate with product owners to understand features and translate them into user-friendly messages and materials, Assist in identifying areas in need for further digitization and help communicate the advantages of our internal solutions, Monitor adoption metrics and user feedback to continuously improve messaging and strategy, Support the preparation and follow-up of feature releases, internal showcases, and events to highlight digital capabilities, Bring your creativity to support internal branding and storytelling, e.g. through Canva, PowerPoint, or short video formats
