Marketing Lead - Brand & Ecosystem Growth (m/w/d)

Festanstellung, Vollzeit · ZOLLHOF - Tech Incubator, Nürnberg

ZOLLHOF: We are building the future of entrepreneurship.

At ZOLLHOF, we accompany tech founders and innovation teams from established companies on their journey from idea to real impact. We have been living entrepreneurship for eight years – every day, with full energy.

Our purpose: We drive entrepreneurship to build a desirable future. As one of the fastest-growing tech incubators in Germany, we are stepping on the gas – and with ZOHO Factory, we are now putting the turbo on. We combine the power of start-ups, corporations, universities and investors from all over Europe to give ambitious talents everything they need to make their vision big.

Do you want to be at the forefront, create real change, and make an entrepreneurial impact? Then you've come to the right place.

Your Mission: This is how you drive impact

As our Lead Marketing – Brand & Ecosystem Growth (full-time, start as soon as possible), you are the entrepreneurial force responsible for rebooting and scaling our entire marketing engine. You strategically build the ZOLLHOF Factory brand and ensure that our complex ecosystem (Startups, Corporates, Talents, Events & Community) speaks with one compelling voice.

Here is an overview of your tasks:

**ZOLLHOF Storytelling & Strategic Brand Leadership:**You will lead the strategic development and establishment of the ZOLLHOF brands, crafting a single, cohesive, and inspiring storyline across all business units and programs. Your main task: Ensuring that the unique ZOLLHOF Experience shines through and is present in all areas.
AI-Driven Campaigns: You are responsible for developing and executing high-impact multi-channel campaigns (Online, Social, Events). You actively leverage AI tools for automation and process efficiency to maintain a strong hands-on execution mindset.
Multi-Stakeholder Marketing: You design targeted strategies to successfully engage our three core audiences: Startups/Entrepreneurs, Corporates/Partners, and the Tech Community.
**Growth Consulting & Sparring:**You consult and actively spar with other team members, ensuring all new programs and products are developed and launched with a strong, market-ready perspective.
Team & Resource Development: You manage our internal designer and external freelancers, with the mid-term goal of strategically building and growing the internal marketing team.

Your Toolbox: What you bring to the table

General: We are seeking a senior marketing professional whose expertise is built on a solid background in Marketing and Communication - whether through a degree, vocational training, or continuous learning. Fluency in English is mandatory.
Experiences: You bring several years of experience in Marketing Management, ideally with an entrepreneurial background or in a dynamic setting. Proven success in brand building and skillfully navigating the complexities of marketing to multiple target groups is highly desired.
Skills: You are an expert in classic digital marketing (Content Marketing, SEO/SEA, Social Media) and possess deep AI-Driven Marketing expertise, knowing how to strategically use automation to drive efficiency. You combine strategic thinking with a strong operational execution capability.
**Personality:**You possess a strong entrepreneurial drive, a doer mentality, and a willingness to rethink areas from scratch with a big portion of creativity. You are highly adaptable, love taking ownership, and thrive on bringing new, bold ideas to life in a fast-paced environment.

Be part of ZOLLHOF: What you can expect

At ZOLLHOF, everything revolves around our dynamic ecosystem. We value every individual within it and foster an environment that allows you to be many things:

Be bold & own it: You receive maximum trust, make your own decisions, and take responsibility—guided by our purpose: We drive entrepreneurship to build a desirable future.
Be flexible: We love our Team Tuesday in the office, but your flexible work model, adapted to your personal situation, gives you the necessary freedom.
Be part of a strong innovation ecosystem: Dive daily into our pulsating ecosystem and utilize the endless opportunities to network, exchange ideas, and gain new perspectives.
Be constantly evolving: We invest in mutual and individual development through formats like Strategy Retreats and internal Tech Events.
Be well-equipped & supported: Your setup is top-notch, and you benefit from 30 vacation days plus individually selectable non-cash benefits via the Hrmony Benefit Portal.
Be yourself & ZOLLHOF: Come as you are. Our team is diverse, tolerant, and open. We love collaboration and celebrate ourselves as a team and our successes with regular Team Celebrations.

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About us

With us, you'll meet doers, visionaries, and innovation enablers—a team that is courageous, ambitious, and future-oriented, driving the latest topics and ideas forward. This spirit thrives in our open office spaces in the heart of Nuremberg, where the team, startups, and the entire ecosystem meet daily. It's a place where you can be yourself, surrounded by an open, parent- and pet-friendly, helpful, and entrepreneurial work environment.

Diversity is not just a word for us:

We are building an inclusive work environment where everyone feels welcomed and supported. We seek outstanding talent and encourageall qualified individuals to apply—regardless of gender, background, orientation, religion, or age. Your skills and your drive are what count.

How you'll meet us:

We take our time to find the perfect match! Therefore, our process usually consists of three interviews; this gives both you and us enough space for an honest exchange. **Vanessa is your main point of contact here -**we strive to make the process as swift and fair as possible and give you fast feedback.

Show us what drives you - send us your documents and become part of our ZOLLHOF Team!

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Dein nächster Move? Join ZOLLHOF!

Wir suchen Persönlichkeiten mit dem richtigen ZOLLHOF Drive, spannenden Skills und einer Leidenschaft für Unternehmertum. Zeig uns, wie du unser Team bereichern kannst!

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Marketing Lead*in - Brand & Ecosystem Growth (m/w/d)

Marketing Lead*in - Brand & Ecosystem Growth (m/w/d)