Analyse market potential, customer needs, and competitive dynamics to define and drive an effective go-to-market strategy, working closely with local sales teams to implement the strategy and achieve sales targets, Identify, build, and maintain strong relationships with international key opinion leaders to support strategic market development and long-term business success, Provide operational support to assigned regions and actively drive long-term strategic business development in alignment with overall company objectives, Play a key role in shaping and expanding the Robotic Surgery business by contributing to the development of scalable sales structures, processes, and market approaches, Develop and execute sales and marketing activities in close coordination with local teams and central project teams, ensuring consistent messaging, strong market impact, and successful market level implementation of global product launches, Plan and conduct customer visits in key markets and at B. Braun/Aesculap locations, act as booth manager for international congresses, and support local trade fairs and congress activities to ensure strong market presence, Deliver product and indication specific sales expertise within the assigned countries and regions, supporting local teams through structured knowledge transfer, Provide professional instruction in Robotic Surgery and support local business planning by offering strategic guidance across relevant clinical and commercial topics, Conduct OR support, training sessions, workshops, roadshows, and other educational events to support customer engagement and product adoption, Serve as a central liaison between global and local teams, ensuring effective cross functional collaboration across Sales, Marketing, Supply Chain Management, Regulatory Affairs, Quality Management, Aesculap Academy, Finance, Controlling, Legal, and Compliance