Make Vara's commercial operations scalable across European markets., Own the systems and processes that turn leads into pipeline, pipeline into deals, and deals into long-term partnerships., Lead generation intelligence and outreach, tender strategy and execution, contract lifecycle management, distributor and OEM enablement, competitive intelligence, and commercial analytics., Build Vara's marketing infrastructure from the ground up., Own how Vara shows up at conferences, in inboxes, on social, and in the press across all target markets., Multilingual content production, conference strategy and execution, earned media and KOL engagement, demand generation, and partner co-marketing., Identify and prototype new business lines adjacent to Vara’s core business., Act as a sparring partner for every team on becoming more AI-first — sharing what works, pressure-testing ideas, and staying relentlessly up-to-date on what's possible.