Proactive outbound (cold/warm acquisition) and service-oriented inbound, Building new customer relationships: Targeted initial contact, needs analysis, benefit argumentation, offer creation, and consistent telephone follow-up until closing or scheduling for field service, Lead generation & qualification: Structured support for sales-managed regions (e.g., needs analysis, decision-making processes, budget, timing) up to clean handover to field service, Reactivation of lapsed existing customers: Structured implementation of targeted win-back campaigns to convince customers of our services and win them back, Interface with our service centers: Coordination and tracking of inquiries, ensuring smooth processes in collaboration with our service centers, Planning, execution, and follow-up of sales campaigns: Creation of campaigns for product launches and sales promotions in collaboration with marketing, with regional focus, Order management: Involvement in daily business - from order receipt to shipping of goods to our customers