Analysis of prospect, applicant and customer data to identify potential and derive recommendations for marketing, sales and portfolio management, Consolidation of data and reduction of data silos, Management of the interfaces between our systems and external platforms, involving all stakeholders (internal and external developers, corporate IT, platform operators, marketing management), Support of the online marketing disciplines in the performance optimization of the respective channels, Web analytics and data protection-compliant conversion tracking to optimize website performance, Data modeling in the latest database technologies (Microsoft SQL Server, SAP) as a basis for smart decisions, Transfer of existing business intelligence solutions (e.g. in Excel or similar) into more contemporary BI environments, Creation of user-friendly dashboards and graphical preparation for various stakeholders to make complex relationships tangible, Support of the performance marketing team according to skills in the disciplines SEA, SEO, affiliate marketing, paid social, native advertising and CRO, Your tailor-made target group selections for marketing and sales measures make a decisive contribution to our success
