Editorial responsibility for the website, including review, optimization, creation, and release of content, Conception, implementation, evaluation, and optimization of newsletters, e-mailings, and marketing automation sequences along customer journeys, Development and implementation of editorial concepts, especially for building the new academy blog, Writing, editing, and managing SEO- and LLM-optimized content for various digital formats, Introduction, use, and further development of content-relevant tools and web applications (including CMS: Pimcore, SEO and AI tools), Analysis of website and content performance (KPIs, user behavior, customer journeys), Derivation of data-based recommendations for continuous optimization, Management of collaboration with internal stakeholders (product management, marketing, sales) and external service providers