Own the product narrative and ensure consistency across the website, sales materials, and marketing campaigns., Develop compelling, differentiated messaging that resonates with our target personas., Create objection-handling and competitive positioning content to support the entire revenue team., Regularly speak with customers and prospects to uncover pain points, and decision-making drivers, testing messaging and, create success stories., Translate qualitative and quantitative insights into personas, battlecards, and go-to-market strategies., Drive our competitive analysis and win/loss analyses that inform our roadmap., Own GTM planning for launches, from messaging and enablement to internal comms and activation content., Collaborate with Product Management to define commercial KPIs for launches and ensure tracking post-release., Ensure packaging, and positioning are aligned with market expectations and company goals., Build and manage customer communication programs to increase adoption, upsell, and retention., Partner with Customer Success to surface customer wins and use them in testimonials, case studies, and campaigns., Create customer lifecycle messaging that supports onboarding, feature adoption, and ongoing engagement., Partner with Product Managers to deliver engaging enablement sessions for our GTM teams, Develop compelling sales assets, collateral, and customer stories that align with our multi-product positioning and messaging.
