Developing and managing the affiliate marketing strategy in focus markets, aligned with digital growth goals, customer acquisition targets, and sustainability values., Managing affiliate networks, publishers, content partners, and loyalty/cashback platforms, and building new partnerships with strong brand fit., Planning and coordinating affiliate campaigns around launches, seasonal moments, promotions, and product priorities., Analyzing relevant KPIs such as Revenue, Conversion Rate, ROAS, CPO, Contribution Margin, New Customer Share, and Partner Performance, and deriving concrete optimizations., Ensuring clean tracking, attribution, and reporting in collaboration with Analytics, Tech, and external network partners., Working closely with Influencer Marketing, Marketing, Creative, and Analytics to integrate affiliate activities meaningfully into the overall campaign planning.