Acquisition, advising, and support of prospective students, applicants, and their parents for the Foundation Year and Bachelor programs, Planning, implementation, and attendance of events for students and prospective students on and off campus, Collaboration in the creation of marketing materials, advertising materials, and website content, Representation at trade fairs and events (online, throughout Germany, selected locations worldwide), Market and competition analysis as well as campaign and lead management, Regular data analysis and performance monitoring, Support of applicants from the time of application to the start of studies, Content and formal review of application documents as well as organization and conducting of interviews, Maintenance of the internal customer database and evaluation of evaluations, Creation of templates, statistics, and other documents that contribute to the handling of daily business, Communication with authorities in German and English, Close cooperation with program management, student support, and other areas