Develop and manage social media presence, particularly Instagram (Organic & Paid)., Conceptualize and produce performance creatives for Paid Social (Meta etc.), understanding what hooks, formats, and storylines convert., Identify and quickly adapt trends for Pumpkin, translating them into high-performing content for Organic and Paid., Plan, produce, and publish organic content (video, photo, story, Reels) to build reach and engagement., Create content independently, including being on camera., Develop new content formats for the target audience and continuously test new approaches., Collaborate closely with marketing to iteratively develop creatives., Actively interact with the community and understand what drives the target audience., Utilize AI tools to make content production faster, smarter, and more scalable.
