About the role

Every month, hundreds of people tell us they are interested in a Tomorrow University degree. Too many disappear before they ever speak to anyone. Your job is to improve that.

The marketing team works across three parts of the funnel: create demand, acquire demand, convert demand. Four people own that work between them. You own conversion. 🎯

Your main question is simple: how many prospective students turn into admissions calls or applications? From the moment a lead enters the funnel, you own the journey that helps them take that next step. That includes the messaging, timing, events, nurture, and reactivation.

You will work closely with Sales and Admissions. 🤝 Their feedback from calls should shape what happens earlier in the funnel, and the weekly funnel review should lead to concrete changes in what we send, when we send it, and to whom.

We want someone who sees CRM as more than a set of automated sequences. These are people considering a significant education decision, and the job is to make our communication useful, relevant, and personal at scale, including through thoughtful use of AI. ✨

🚀 What You'll Own

🎯 Turn new leads into sales conversations and applications

Own the journey from new lead to booked call or application across email, WhatsApp, events, and product.
Build nurture journeys by program, audience, and funnel stage, rather than sending everyone through the same sequence.
Test messaging, timing, frequency, and channel mix, and track the impact on lead-to-call and lead-to-application conversion.
Run the monthly university newsletter, including planning the content, writing and editing it, coordinating inputs across the university, and tracking performance.

🔄 Reactivate existing leads

Build a structured approach to re-engaging people who have previously shown interest in a degree but have not applied or enrolled.
Develop and test reactivation campaigns across email, WhatsApp, events, program previews, assessments, and other formats. Track what works by program and audience so future intakes benefit from those learnings.