Junior CRM Manager (all genders, 1 year fix-term)

Growth - Berlin, Deutschland

NOTE FROM THE TEAM

Clue is more than just a place to work. Our work empowers women and people with cycles to make more informed decisions about their health. We break down barriers, myths, and taboos. Our workplace is agile, diverse, and full of growth opportunities.

Our CRM team is responsible for how Clue communicates with over 10 million monthly users across email, push, in-app messages, and (soon) content cards, all built and orchestrated in Braze. CRM sits at the intersection of monetization, retention, partnerships, and product, and the work directly supports Clue's strategic goals in menstrual health, care, and research innovation.

As Junior CRM Manager, you'll take ownership of one-off campaigns, our partnership and science promotion work, and help us turn email into a properly resourced channel, starting with taking ownership of our newsletter. You'll work closely with the Head of CRM and Director of Growth, and collaborate cross-functionally with partnerships, marketing, science, and product teams.

WHAT YOU WILL DO

Plan, build, and execute one-off CRM campaigns in Braze, including partnership launches, marketing promotions, and science team surveys
Own the monthly newsletter end to end, from content sourcing to send, and build it out into a properly resourced, recurring channel
Manage QA and campaign quality assurance across email, push, and in-app messages
Collaborate with partnerships, marketing, and science stakeholders to scope campaign briefs and timelines
Support segmentation and personalization within campaigns using Braze's audience and Liquid templating tools
Monitor campaign performance (deliverability, engagement, conversion) and report on results
Propose and run A/B tests to improve campaign performance over time

WHO YOU ARE

1-2 years of experience in CRM, lifecycle, or email marketing, ideally using Braze or a similar platform (e.g. Salesforce Marketing Cloud, Iterable, Customer.io, Hubspot)
Comfortable working with segmentation, personalization, and campaign QA