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Role explorer

How is your role developing?

Search for a job title and combine it with filters: the baito Index shows you the weekly trend of postings, work modes, employer types and salaries.

Roles are based on ESCO, the EU's occupation taxonomy. It's the same taxonomy we use to classify every job on baito.

How we classify roles:

Content Creator:in

Time series: all postings for this role – independent of the filters.

−31%
02040Dec 29Feb 2Mar 9Apr 13May 18Jun 22
35
Overall 1,188

Data as of June 28, 2026·Source: baito job data·based on 374 postings · incl. 11 related roles

– – Overall: all new postings, own scale

Current snapshot

Rolling 90 days – responds to your filters.

Supporting
Postings, last 90 days220incl. postings that have since closed
Of which live now101open on baito right now

Work modes

  • Hybrid58%127
  • On-site31%67
  • Remote11%24

Source: baito job data·based on 218 postings with a stated mode

Employment type

  • Full-time43%94
  • Part-time33%73
  • Student Jobs29%64
  • Temporary Work11%25
  • Freelance6%13
  • Internship6%13

Source: baito job data·based on 218 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Seniority

  • Entry Level12%22
  • Junior35%66
  • Mid-Level39%74
  • Senior12%23
  • Lead4%7

Source: baito job data·based on 190 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Top organization types

  • Private Sector31%68
  • NGO28%61
  • Association20%44
  • Think Tank16%36
  • Agency11%24

Source: baito job data·based on 220 postings

Multiple mentions possible – one posting can count more than once.

Top SDGs

  • 4 – Quality Education32%70
  • 10 – Reduced Inequalities28%61
  • 9 – Industry, Innovation & Infrastructure25%54
  • 13 – Climate Action21%46
  • 8 – Decent Work & Economic Growth18%39

Source: baito job data·based on 220 postings

Multiple mentions possible – one posting can count more than once.

Top cities

  • Berlin35%78
  • Hamburg9%20
  • Köln9%19
  • München7%16
  • Bonn6%13
  • Leipzig4%8

Source: baito job data·based on 220 postings

Multiple mentions possible – one posting can count more than once.

Salary

Annual salary (median) of postings stating one

baitoNational median: €57,600
€0k€23k€45k€68k€90k
Entry€31,902
Median€42,326
Peak€61,625

Pay transparency

30%state salary or tariff
  • Salary only25%54
  • Salary and tariff1%3
  • Tariff only5%10
  • Not disclosed70%153

Source: baito job data·based on 50 postings

Collective agreement

How many postings name a collective agreement

6%

of postings name a collective agreement

Most common agreements

  • AVR23%3
  • TVöD15%2
  • DRK-Reformtarifvertrag8%1
  • Gehaltstarifvertrag für Redakteurinnen und Redakteure an Tageszeitungen8%1
  • Haustarif8%1
  • KAVO8%1

Source: baito job data·based on 13 postings with a collective agreement

Contract shares relative to postings naming a collective agreement.

AI index

How much of this occupation AI touches today, and whether it assists or takes over

Augmentation (AI assists)19%
Automation (AI takes over)20%

AI usage is recorded on 13 of 25 tasks; 48% of them carry no AI signal yet.

Assistance and independent task completion are roughly balanced in this occupation right now.

Since Dec 2024: automation +6 pts, augmentation -5 pts

Trend across releasesAugmentationAutomation

Split within the AI-used tasks over time, not the share of the whole role.

0%50%100%
Dec 24Aug 25Nov 25Feb 26

Data basis: Web and Digital Interface Designers · Match: medium · As of: Feb 2026

Source: Anthropic Economic Index (CC-BY 4.0)

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Matching jobs

All figures come from the baito Index: postings on baito since January 2023 – not a statistic on the entire German labor market. More on the methodology

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