Shape and execute Factory Berlin’s marketing strategy for our shift into a neo company builder and supporter of artists from all backgrounds., Own the annual marketing plan, channel mix, and budget allocation., Act as the operational bridge between marketing and other teams., Strengthen and evolve Factory Berlin’s brand presence across all touchpoints:website, social, paid, email, PR, events,OOH and more., Ensure brand consistency and quality across all content, copy, and creative output., Co-develop campaigns that strengthen Factory’s Berlin’s new brand positioning., Own all marketing channels including:email marketing, CRM flows, paid campaigns, social, website, search, and offline activations., Plan and run multi-channel campaigns for talent acquisition, events, and thought leadership., Lead event marketing for high-profile productions (e.g., summits, panels, creative experiences), ensuring strong attendance, visibility, and post-event momentum., Oversee website content, ensuring clear positioning, conversion-focused UX, and strong on-page SEO., Conduct regular audits,prioritizing organic traffic growth., Identify content opportunities based on search demand, market trends, and competitor insights., Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and emerging channels., Own targeting, bidding, creative testing, landing pages, and budget optimisation., Report on ROI and continuously refine the paid strategy to reach founders, creatives, and talent., Build reporting frameworks to measure funnel performance, campaign ROI, and event impact., Translate data into action:identifying opportunities,optimising spend, and informing leadership decisions., Serve as the main marketing counterpart for key partnerships and venture collaborations., Develop co-marketing activations with partners, founders, and creators., Support venture teams with strategic insights, positioning, and go-to-market guidance when required.