Identify and research potential prospects, with a focus on enterprise customers and large SMBs (>$50 million in revenue)., Prequalify potential customers based on defined criteria to ensure alignment with Resourcify’s vision and solution., Conduct initial discovery calls and meetings with interested customers, delivering compelling pitches that spark interest and build strong business relationships., Collaborate closely with Account Executives to hand over qualified opportunities, ensuring seamless transitions by providing clear documentation and context., Maintain accurate and up-to-date client records, meticulously tracking all touchpoints and insights in our CRM system., Design and execute strategic outbound campaigns tailored to key verticals and personas., Define, cluster, and refine Ideal Customer Profiles (ICPs) and target segments based on market insights and data., Improve and adapt CRM-driven automation, including lead scoring models and buying signal tracking, to increase outreach efficiency and conversion., Leverage CRM data pools and behavioral triggers to enable tactical outreach at scale., Contribute to continuous improvement by sharing market feedback, identifying optimization opportunities, and testing new approaches in messaging, targeting, and process automation.
