Design and lead the architecture of client- and server-side tracking across Web and App environments., Implement and maintain a robust Google Tag Manager (GTM) setup, including reusable templates, scalable DataLayer structures, and technical documentation., Build and optimize server-side tracking infrastructure in Google Cloud (Cloud Run, GTM Server, routing layer) to enhance privacy, performance, and reliability., Develop and integrate vendor connectors (Meta, Google, TikTok, etc.) and consent logic for consistent, compliant event processing., Enable cross-functional teams by creating self-service tools, documentation, and QA processes for accurate, compliant tracking., Ensure data quality and observability across all tracking pipelines through testing, monitoring, and CI/CD automation (Terraform, GitHub Actions)., Collaborate and align with stakeholders to translate business and privacy requirements into reliable, scalable technical solutions., Continuously improve tracking efficiency, cost optimization, and adherence to evolving privacy regulations (e.g., Consent Mode updates, TCF 2.2).