Build and lead a high-performing Marketing, Brand & Communications team, Own all marketing channels end-to-end across Online as well as Offline, Develop Rabot’s brand: positioning, narrative, identity, Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews), Own PR/Communications: messaging & narrative architecture, media relations,creator/influencer and partnership strategy, a nd issues/crisis comms playbook, Strengthen lifecycle/CRM(email, push, in-app, referral) to improve activation,retention, and LTV, Pilot and scale non-digital growth plays—OOH, print, experiential/PR stunts, Drive our P erformance Marketing engine across Meta,n ative, paid search and affiliates and e xplore new channels, Become our Rabot spokesperson and repre sent across Media and conferences, Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack