You create target-group-oriented content on real estate, finance, and economic topics for our website and other digital channels., You develop content based on modern search intentions and optimize it for users and AI-powered search and response systems., You prepare topics with professional expertise and trustworthiness so that our content is perceived as a relevant source of information., You analyze the performance of existing content, identify optimization potential, and further develop our content based on data., You actively integrate AI tools into the editorial process – from research and conception to quality assurance., You work on new content formats and think about content in a cross-channel and multimedia way., You develop new user journeys and concepts for customer acquisition, working closely with teams from SEO, UX, Analytics, and CRM., You actively drive our visibility in AI results through GEO measures., You support cross-departmental online marketing projects, for example, with website relaunches, customer journey optimizations, or cross-channel campaigns.